Never one to stay on the sidelines, he decided to “retool instead of retire,” launching Felt Right soon after. With products for the consumer and now commercial sector, Goodson’s latest venture brings quality acoustic options suitable for home or workplace to a wide audience.
Started as a direct-to-consumer business, Goodson envisioned broader reach, allowing average users to bring professional-grade, yet affordable pieces into their homes or smaller offices. “I wanted to have a product that was democratized, a little more accessible.”
The Felt Right tiles and boards absorb up to 35% percent of reflected sound. Installing Felt Right tiles just on a single wall will noticeably improve the overall acoustic experience in a space. Goodson noted that users want to reduce a variety of sounds so they can work more effectively at home and reduce their stress levels.
“Suddenly, people have become more aware of acoustic issues. They have always existed, but now people are working at home, they are on Zoom calls all of the time, dealing with commotion. So, a lot of my residential buyers are looking to reduce echo,” Goodson noted.
Felt Right products not only reduce unwanted noise, they are also eco-friendly. Each 12-by-12-inch tile is made from at least 50% recycled PET felt, the equivalent of four water bottles. The pieces are as good for the planet as they are for interiors — by design.
He wasn’t satisfied with offering consumers typical, off-the-rack goods and wanted them to be able to generate their own styles. Goodson came up with the Felt Right Design Studio, an online platform that allows users to create designs for their specific project. They can play with patterns, shapes, and colors to make their own acoustic treatments with just a few clicks.
Having strong hues in the line was important to Goodson, so he enlisted the assistance of textile designer and color expert Lori Weitzner to devise a palette, with more than 30 shades to choose from. Weitzner, like Goodson, understands that certain tones can not only evoke emotion, but positively or negatively impact a person’s mood.
Goodson noted that it was only a matter of time before he offered this same consumer-style, streamlined approach to the A&D community. “There wasn’t an official launch of the commercial division. Little by little the idea and the interest gained traction. It happened organically. Felt Right products are up to commercial standards but with residential ease of use.”
With ongoing supply chain issues due to the pandemic, customers across the country have turned to the company for in-stock product and quick shipping. Goodson said compared to the average lead time of 8 to twelve weeks, Felt Right merchandise will usually arrive in a matter of days. “Users can see pricing in real time, order, and receive their tiles in about a week. I feel like other businesses are moving in this direction. It doesn’t have to be complicated just because it’s a commercial product or client.”
Without a large sales team to manage, Goodson can concentrate on development, continually enhancing what’s available. “We’ve focused on the technology, making work easier for specifiers. They love that they can jump on the website and basically build anything they want,” he noted.
Indeed, anybody can have the Felt Right design team put something together for an interior, but most people like to see what they can dream up themselves. “Everyone loves to participate in the creative process and make something for their home or office that has a personal touch. There’s such freedom and joy in that,” Goodson added.