Felt Right Story
The Felt Right
Story
Interior spaces matter. Outdoor spaces matter. I’m Talley Goodson, Felt Right Founder, and I have spent my life and career helping to make both better.
The Felt Right Story
The Felt Right Story
Interior spaces matter. Outdoor spaces matter. I’m Talley Goodson, Felt Right Founder, and I have spent my life and career helping to make both better.
“We need to make our indoor spaces more inspired, but do it in a way that we don’t harm the planet and its pristine wilderness environments in the process.”
- Talley Goodson
Passion and a Concern
A Passion and a Concern
Whether surfing in Panama, Skiing in Utah, or mountain climbing in Nepal, I have always felt a strong connection to the outdoors. I also worry that these places are under serious threat due to climate degradation.
Career in Design
A Career in Design
I have spent the last 20+ years of my career in sustainable design. Prior to Felt Right, I founded 3form, Inc, where I created sustainable design materials which were both beautiful and responsibly made.
“I lived in a tent my first year of college because I needed the refuge of the outdoors to help me feel centered; I am worried that the wilderness we take for granted will soon disappear.”
- Talley Goodson
Plastic Where it Shouldn't Be
Plastic Where it
Shouldn’t Be
Approximately 10 million metric tons of plastic waste enters our oceans each year and it makes up 80% of all ocean pollution.
“We need to find ways to use plastic in more responsible ways so
it does not end up polluting the beautiful places we all love.”
- Talley Goodson
Single use Beauty
Turning “Single-Use” into Lasting Beauty
I came across the process of converting used water bottles into fibers, which I then
realized we could use in the manufacture of sound-absorbing, semi-rigid felt.
“I loved the idea of helping solve the single-use plastic problem while making our indoor spaces more beautiful and quiet.”
- Talley Goodson
Add Inspiration to your Walls
Add Inspiration to Your Walls
Thank you for joining me on the Felt Right journey. On average, each of our customers helps keep 110 water bottles out of the waste stream–totaling over 5.5 million water bottles since our founding in 2020. All of us here at Felt Right are excited to continue this mission with your help.

Shop Talley’s Favorite Designs